188Bet Partners With Liverpool FC

188Bet has signed a deal with Liverpool FC as official betting partner.

188Bet chief executive Andy Scott mentioned that the bookie would work with the football club to promote the 188Bet brand to the club’s extensive global fan base, particularly in key markets such as southeast Asia.

Scott said: “The strong heritage of the club coupled with its passionate and loyal global fan-base will allow us to reach a broad international audience.”

Liverpool FC commercial director Ian Ayre added: “[188Bet’s] innovative approach to betting will enhance the fan experience, in addition to benefiting good causes through the 188 Foundation.”

The three-year deal is the fifth 188Bet has signed with Premier League clubs this year after similar betting partner deals with Chelsea and Aston Villa in August, and a double shirt sponsorship deal with Bolton Wanderers and Wigan in May.

Related posts:

1. Betfair To Sponsor FC Barcelona Betfair, the world’s biggest online betting community, signed a two-year...