Sportingbet UK Focus

Sportingbet is adjusting its marketing focus on UK. One of the biggest online betting operators plans to increase its share of the sports betting industry in Britain.

The company will shift some of its advertising expenditures from elsewhere in Europe to increase its UK business from its current six percent of company revenues to ten percent in a year and a half. Sportingbet spends almost $100 million on advertising in Europe.

Sportingbet’s new strategy began with signing a sponsorship deal with the Wolverhampton Wanderers.