William Hill To Sponsor Malaga

Spanish La Liga club Málaga is going to be sponsored by William Hill. The shirt sponsorship will begin immediately with the 2009-2010 season.

The William Hill logo will also be displayed on the Costa del Sol strip in addition to on the club shirts. The sponsorship is likely to help the local economy.

Málaga came close to winning a position in the Europa League after a good season. The club has since changed managers, as Antonia Tapia switched to run Real Betis. Juan Ramón Muñiz has taken his place as manager.

Sportingbet Partners With Portsmouth

Sportingbet announced this week it will become the online betting partner for English Premier League football club Portsmouth.

“Sportingbet.com is Europe’s leading online bookmaker and we are delighted to be working with them,” stated a Portsmouth spokesman. “Sportingbet.com has a world-class portfolio of online gambling and gaming products and will provide our fans with a fantastic selection of special bets.”

Sportingbet officials released information that soccer accounts for 65 percent of its sports betting business, with over 42 million plays on soccer coming from around the world each year.

William Hill To Sponsor La Vuelta a Espana

William Hill has announced they will be among top three official sponsors in the 2009 La Vuelta a Espana cycle race. It is the first time an online gambling company has been allowed to sponsor a major race. William Hill will enjoy over three solid weeks of coverage and brand promotion which spells great things for William Hill and their online branch of business.

As one of the three grand cycle tours in Europe, along with the Tour de France and Giro d’Italia, the La Vuelta is a 3,266km race with five mountaintops to traverse.

Starting in Assen, Holland on August 29 and ending in Madrid on September 20, 2009, it is a grueling race with major coverage across international sporting and local channels.

Paddy Power Lose $2.1 Million

The Irish bookmaking firm Paddy Power was so confident that Tiger Woods would win the PGA Championship that it paid out $2.1 million in winnings to Woods’ backers before Woods teed off in Saturday’s third round.

“It takes a special kind of dimwit to turn what should have been our best-ever golf result into our worst,” the firm said in a news release Sunday night. “Paddy Power punters are obviously the big winners here and have made like bandits getting paid out on Tiger as a winner. Our only saving grace is that [Irishman Padraig] Harrington didn’t do the business, thank God!”

Those who favored Yang made out even better. His pre-tournament odds with Paddy Power were 150-1, and he was 16-1 going into Sunday’s final round.

Manchester United And Betfair Are Partners

English Manchester United has partnered with Betfair in a deal that will greatly benefit both parties.

As a result, the relationship between one of top Premier League teams and Betfred has been severed and Betfair moves in as the club’s next official sponsor.

As dictated in the terms of the deal, Betfair will make the Manchester United logo part of their marketing efforts, along with perimeter board signage.

The partnership has also resulted in the formation of betfairfootball.com, a website that will feature content from club players.

The two parties will also work together on the ‘Betfair Goal Challenge’, which will introduce United members Wayne Rooney, Michael Owen and Dimitar Berbatov to a goal competition for this season.

The betting group is currently associated with the England & Wales Cricket Board and previously acted as Fulham’s 2003 shirt sponsor.