188Bet To Sponsor Aston Villa

Online sportsbook 188Bet has replaced Bet Direct as official betting partner of Aston Villa Football Club.

The deal follows primary sponsorship deals with Wigan Athletic and Bolton Wanderers and will see 188Bet become Aston Villa’s official betting partner for the 2009/10 and 2010/11 Premier League seasons.

The partnership will include branding on the grounds and promotional activity to Aston Villa fans.