Logo Problems For Victor Chandler

The Nottingham Evening Pose newspaper reports that football club Nottingham Forest has to remove the logo of recently signed sponsor Victor Chandler from children’s replica shirts to avoid breaching advertising guidelines.

The club’s new kit was launched last week with the name of the online gambling firm placed on the front.

Adult customers wanting a replica red shirt will be able to choose whether they want the company logo on when it goes on sale on August 7. But anyone under 18 will not be allowed to buy a shirt bearing Victor Chandler’s company symbol.

Forest officials took the decision to stay within the guidelines of the Gambling Commission’s industry code for socially responsible advertising, the newspaper reports. The code, while not legally binding, is designed to stop vulnerable people being attracted to gambling.

The British Football Association wrote to the country’s top clubs in June reminding them of the terms of the code, introduced in 2007.