188Bet Becomes Chelsea’s Betting Partner

188Bet becomes Chelsea’s official betting partner.

The Chelsea move follows another deal between 188Bet and Aston Villa FC last week, as well as others this season including 188Bet having signed as the main sponsors of Bolton Wanderers and Wigan football clubs.

The deal will run for an initial three year period, and see Chelsea and 188Bet begin a series of co-marketing initiatives focused on the Asian market. There will also be special 188Bet promotions for Chelsea supporters.

188Bet chief executive Andy Scott stated: “Chelsea’s reach throughout the World will allow 188Bet to fully establish itself throughout the UK and across all key markets.”