188Bet Partners With Liverpool FC

188Bet has signed a deal with Liverpool FC as official betting partner.

188Bet chief executive Andy Scott mentioned that the bookie would work with the football club to promote the 188Bet brand to the club’s extensive global fan base, particularly in key markets such as southeast Asia.

Scott said: “The strong heritage of the club coupled with its passionate and loyal global fan-base will allow us to reach a broad international audience.”

Liverpool FC commercial director Ian Ayre added: “[188Bet’s] innovative approach to betting will enhance the fan experience, in addition to benefiting good causes through the 188 Foundation.”

The three-year deal is the fifth 188Bet has signed with Premier League clubs this year after similar betting partner deals with Chelsea and Aston Villa in August, and a double shirt sponsorship deal with Bolton Wanderers and Wigan in May.

188Bet Becomes Chelsea’s Betting Partner

188Bet becomes Chelsea’s official betting partner.

The Chelsea move follows another deal between 188Bet and Aston Villa FC last week, as well as others this season including 188Bet having signed as the main sponsors of Bolton Wanderers and Wigan football clubs.

The deal will run for an initial three year period, and see Chelsea and 188Bet begin a series of co-marketing initiatives focused on the Asian market. There will also be special 188Bet promotions for Chelsea supporters.

188Bet chief executive Andy Scott stated: “Chelsea’s reach throughout the World will allow 188Bet to fully establish itself throughout the UK and across all key markets.”

188Bet To Sponsor Aston Villa

Online sportsbook 188Bet has replaced Bet Direct as official betting partner of Aston Villa Football Club.

The deal follows primary sponsorship deals with Wigan Athletic and Bolton Wanderers and will see 188Bet become Aston Villa’s official betting partner for the 2009/10 and 2010/11 Premier League seasons.

The partnership will include branding on the grounds and promotional activity to Aston Villa fans.

188Bet Bonus

Sportsbook 188Bet is offering 30% deposit bonus up to £100 for all new customers. This means that if your first deposit is £200, then 188Bet will give you £60 free bet.

188Bet recently became the first company to sponsor two Premier League clubs. It is believed these deals will enable the company to raise its profile in the UK and Europe. At the moment, it is mainly focused on the Asian market.

188BET Becomes Sponsor of Bolton and Wigan

188Bet will sponsor Bolton Wanderers and Wigan Athletics for the next two years. Bookmaker’s logo will appear on all adult club shirts only.

New kits will be worn by the clubs in their last games of the season when Bolton takes on Hull City and Wigan battles Portsmouth.