The six-figure sponsorship deal is the largest in the Welsh team’s 97-year history and will see the 32Red.com logo feature on the front of the side’s home and away shirts.

“We are thrilled to be partnering with Swansea City, one of the most exciting clubs in the Championship,” said Ed Ware, Chief Executive Officer for 32Red.

“Swansea has become a highly progressive team over recent seasons and we are looking forward to an exciting time as the club’s main sponsor.”

In addition, the deal will see the soccer team share revenues drawn from 32Red’s online casino, poker and betting services, something that could help new manager Paulo Sousa build a team capable of winning promotion this time around.

“32Red is a modern company with a global reach, has proactive ideas and will help us spread the Swans’ message to the international stage. We are really excited about working with them and I’m sure we will make a great team,” said Leigh Dineen, Vice-Chairman for Swansea City.

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